Want to know how to facilitate significant, long-term growth for your business? Improve your website. The market is too competitive for you to settle for a sub-par website. Your company site is the hub of all your marketing efforts. It must distinguish your brand from others and give consumers everything they need to support your business. Also, people should be able to find, navigate, and enjoy your site from any device. Below, South Business shares some simple strategies for updating your website for better business growth.
Get the Business Basics Out of the Way First
Before doing anything else, make sure you have the “business basics” out of the way first. One of the first things you need to do when starting a business is to get the business formation basics out of the way. This includes selecting a business structure and starting an LLC. The business structure you choose will determine what kind of legal protections you have, how much taxes you pay, and how much paperwork you need to file. An LLC offers the most flexibility and can help protect your personal assets if your business is sued.
Once you’ve chosen your business structure, you can then start taking steps to get your business off the ground. This may include registering for a business license, opening a bank account, and renting office or retail space. By getting the business formation basics out of the way, you’ll be able to focus on more important things, like growing your business.
Use BPM While Designing Your Site
Business process management (BPM) is a critical discipline to learn as a business team. It essentially accomplishes what the name suggests: it helps entrepreneurs and companies get a tighter grip on the processes that make their businesses go around.
Many business owners use robotic process automation (RPA) to accomplish BPM. And many RPA and BPM tools on the market can help you strategize your website to align perfectly with your target audience. And along the way, you’ll enjoy optimized processes and workflows. If you are redesigning your site, you can use BPM to enhance the customer experience, ensure the site is user-friendly, and more.
Integrate Your Tools
Other technologies your business will want to consider are enterprise resource planning (ERP) and customer relationship management (CRM) software. ERP tools primarily centralize and simplify business processes, while CRM tools help you maintain healthy customer relationships through data management. Synchronizing your ERP and CRM solutions will provide you with a single source of truth for all your automated information, ultimately enabling your team to work more productively and efficiently.
Highlight Your Contact Info
People must be able to easily find your contact information on your website, especially if you plan to use the site to boost sales or build your client list. Ensure all the necessary information is visible through a section at the top of the homepage, an entire contact page, or both.
Keep Your Customers Engaged with Infographics
As a business, it is important to provide content that keeps your customers and clients engaged. Keeping the website updated with fresh content will show customers that you are up-to-date in your industry, as well as being active and approachable. Furthermore, regularly updating the website with new content can even boost loyalty and trust towards your brand. This helps to ensure that customers stay connected and keep visiting your website for more information about what you have to offer.
Here’s a possible solution to keeping content on your website engaging and up-to-date: infographics. Infographics can be used to quickly deliver information in a visually appealing way that customers are more likely to remember and understand. Moreover, creating high-quality, professional looking infographics is easier than ever with online tools that allow you to customize the design of your infographic with just a few clicks.
Revisit Your Branding and Logo
Remember your website is the centerpiece of all your marketing campaigns and strategies. If there’s anything that should accurately showcase your brand’s visual identity, it’s your site.
Evaluate your logo to see if it’s time to update it. Your logo should make a solid first impression and grow awareness for your brand. It should also distinguish your company from your rivals. Look for online logo makers that equip you to design a logo that looks the part. You might be surprised how easy it is; many tools offer a wealth of templates and customization capabilities.
Keep Your Layout Simple
When it comes to the overall design of your business website, go with simple. Customers like a clean design and easy-to-navigate layout. Consider what the focus of each web page should be and limit the colors, fonts, images, and other elements that could steal attention from your content. And make sure your site is mobile-responsive so you don’t miss out on any business.
Improving your website will do wonders for spurring growth for your business. Invest in BPM, ERP, and CRM tools, and research other technologies that can help your team crush goals. And design your site with both usability and SEO in mind, including adding JPGs instead of other file types. This blend of backend strategy and user-focused design will make your website – and your business – fantastic.
